30 Aug 2012
My Thoughts On The Current State and The Future of Internet Marketing
It’s been a while since I last posted anything here. All this while, the internet marketing industry has been trying to come to terms with the very “violent” (for lack of a better term) changes it has experienced in the recent past. Ok, not really the entire internet marketing industry, but mostly search marketing, and
05 May 2012
Lessons from the Panda and The Penguin – Forget About Hat Colors and Engines, Just Do Your Thing
A few months ago, I had an interesting conversation with an unapologetic blackhat SEO. Now, when I initially contacted him, I didn’t know he was “blackhat”. All I knew was that most of his websites seemed to have escaped unscathed from the panda update which had hurt many other sites, mine included. I thus sought
23 Mar 2012
Is There A Future For Kenyan Search Engine Optimization Experts (SEOs)?
When Google rolled out Panda in early 2011, I wrote here that this was only the beginning of a huge shift in the internet marketing world, more so search engine marketing. It may have seemed like an exaggeration at that time, but if you have been following search engine news lately, you know we are
14 Jan 2012
Google Kenya vs Mocality Controversy: Scandal or Tantrums?
You must have heard it by now. Mocality, a leading Kenyan online business directory, has accused Google of scraping its database, and fraudulently soliciting for business from business owners listed in that database. See full details in this blog post by Mocality’s CEO, Stef Magdalinski. As you would expect, there has been a massive reaction
13 Jan 2012
Three Important Things You Should Do Before Rolling Out Your PPC Campaign
In the past few months, I have increasingly received a higher-than-usual number of requests from Kenyan small business owners who need help marketing their websites. Most of these requests were specific to paid search engine marketing, especially in Google Adwords. To an extent, I think, this is proof that internet marketing is quickly gaining mainstream acceptance,
26 Oct 2011
The Panda Algorithm and Other Recent Changes by Google Are Good For The Web – Here’s Why
(But Google May Also Have Shot Itself in the Foot) In the past few months, Google has made several significant changes, the most talked about among them being the Panda algorithm update. These changes, in my opinion, mark the beginning of a huge shift in the world of internet marketing in a way that many
09 Sep 2011
9 Things Every Beginner Webmaster Must Know About Online Marketing
Note: This post is meant for beginner-level webmasters, more so small business owners who often have to play the webmaster (and several other roles) for their online businesses. If you are already an internet marketing expert and an accomplished web administrator, this post may not be for you. That is, if you have already mastered
06 Jun 2011
Kenya Internet Users – Which Sites Do They Visit
According to CCK’s latest (May 2011) Kenya internet and mobile phone usage report, internet penetration in Kenya currently stands at 25.9%. That is to say, in numbers, there are about 10.2 million internet users in Kenya. And the number is growing. Now, more than ever therefore, Kenyan businesses should take note of the obvious online
26 Mar 2011
What To Do When Your Site Has Been Hacked
I am writing this from a recent experience. Two days ago, one of my websites was “hacked” by an unknown person. The hacker created a phishing page in the site, targeting clients of a leading European bank. He/she also installed a script that sent thousands of spam messages to get people to that phishing page.
09 Mar 2011
How to Eliminate Over-Dependence on Google for Website Traffic
Google’s most recent algorithm update, dubbed the Panda update or the Farmer update, has generated a lot of heated debate in the SEO and internet marketing world. And justifiably so. Apparently, many “good” and high quality websites have been negatively affected by the update which was meant to improve the overall quality of google search