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Lessons from the Panda and The Penguin – Forget About Hat Colors and Engines, Just Do Your Thing

May 5th, 2012 | By
penguin

A few months ago, I had an interesting conversation with an unapologetic blackhat SEO. Now, when I initially contacted him, I didn’t know he was “blackhat”. All I knew was that most of his websites seemed to have escaped unscathed from the panda update which had hurt many other sites, mine included. I thus sought
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Is There A Future For Kenyan Search Engine Optimization Experts (SEOs)?

Mar 23rd, 2012 | By
seo

When Google rolled out Panda in early 2011, I wrote here that this was only the beginning of a huge shift in the internet marketing world, more so search engine marketing. It may have seemed like an exaggeration at that time, but if you have been following search engine news lately, you know we are
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Three Important Things You Should Do Before Rolling Out Your PPC Campaign

Jan 13th, 2012 | By
google adwords logo

In the past few months, I have increasingly received a higher-than-usual number of requests from Kenyan small business owners who need help marketing their websites. Most of these requests were specific to paid search engine marketing, especially in Google Adwords. To an extent, I think, this is proof that internet marketing is quickly gaining mainstream acceptance,
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The Panda Algorithm and Other Recent Changes by Google Are Good For The Web – Here’s Why

Oct 26th, 2011 | By
GiantPanda

(But Google May Also Have Shot Itself in the Foot) In the past few months, Google has made several significant changes, the most talked about among them being the Panda algorithm update. These changes, in my opinion, mark the beginning of a huge shift in the world of internet marketing in a way that many
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9 Things Every Beginner Webmaster Must Know About Online Marketing

Sep 9th, 2011 | By
Web Security

Note: This post is meant for beginner-level webmasters, more so small business owners who often have to play the webmaster (and several other roles) for their online businesses. If you are already an internet marketing expert and an accomplished web administrator, this post may not be for you. That is, if you have already mastered
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Kenya Internet Users – Which Sites Do They Visit

Jun 6th, 2011 | By
Internet

According to CCK’s latest (May 2011) Kenya internet and mobile phone usage report, internet penetration in Kenya currently stands at 25.9%. That is to say, in numbers, there are about 10.2 million internet users in Kenya. And the number is growing. Now, more than ever therefore, Kenyan businesses should take note of the obvious online
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What To Do When Your Site Has Been Hacked

Mar 26th, 2011 | By
Web Security

I am writing this from a recent experience. Two days ago, one of my websites was “hacked” by an unknown person. The hacker created a phishing page in the site, targeting clients of a leading European bank. He/she also installed a script that sent thousands of spam messages to get people to that phishing page.
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How to Eliminate Over-Dependence on Google for Website Traffic

Mar 9th, 2011 | By

Google’s most recent algorithm update, dubbed the Panda update or the Farmer update, has generated a lot of heated debate in the SEO and internet marketing world. And justifiably so. Apparently, many “good” and high quality websites have been negatively affected by the update which was meant to improve the overall quality of google search
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Web Security 101 – 9 Simple Steps to Enhance The Security of Your Website

Jan 10th, 2011 | By
Web Security

You may have read the recent news about the “hacking” of the Kenya police website. If not, you can see the story at techcrunch and the onlinekenyan among several other sites. Since the incident, there has been a lot of talk (including a youtube video) about how unsafe the Kenyan (and African) cyberspace is; Not
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Dear Access Kenya and Home.co.ke

Nov 16th, 2010 | By

A Short Open Letter to the CEO CIO Chief Web Strategist of Access Kenya Dear Sir/Madam, First, please accept my apologies for having to address you in such an inappropriate forum. Probably, the proper thing would have been to write you a private email, but I just could not stand the risk of my message
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