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seo Is There A Future For Kenyan Search Engine Optimization Experts (SEOs)?

When Google rolled out Panda in early 2011, I wrote here that this was only the beginning of a huge shift in the internet marketing world, more so search engine marketing. It may have seemed like an exaggeration at that time, but if you have been following search engine news lately, you know we are
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google adwords logo Three Important Things You Should Do Before Rolling Out Your PPC Campaign

In the past few months, I have increasingly received a higher-than-usual number of requests from Kenyan small business owners who need help marketing their websites. Most of these requests were specific to paid search engine marketing, especially in Google Adwords. To an extent, I think, this is proof that internet marketing is quickly gaining mainstream acceptance,
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GiantPanda The Panda Algorithm and Other Recent Changes by Google Are Good For The Web – Here’s Why

(But Google May Also Have Shot Itself in the Foot) In the past few months, Google has made several significant changes, the most talked about among them being the Panda algorithm update. These changes, in my opinion, mark the beginning of a huge shift in the world of internet marketing in a way that many
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Web Security 9 Things Every Beginner Webmaster Must Know About Online Marketing

Note: This post is meant for beginner-level webmasters, more so small business owners who often have to play the webmaster (and several other roles) for their online businesses. If you are already an internet marketing expert and an accomplished web administrator, this post may not be for you. That is, if you have already mastered
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Internet Kenya Internet Users – Which Sites Do They Visit

According to CCK’s latest (May 2011) Kenya internet and mobile phone usage report, internet penetration in Kenya currently stands at 25.9%. That is to say, in numbers, there are about 10.2 million internet users in Kenya. And the number is growing. Now, more than ever therefore, Kenyan businesses should take note of the obvious online
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Headline

M-PESA Goes Global With the Launch of a Pre-Paid VISA Card

Safaricom, the leading mobile network operator in Kenya, has launched yet another innovative idea: a pre-paid VISA card that users can load funds to using their mobile phones. Dubbed the “PrePay Safari Card”, the product  is a partnership between I&M Bank and Safaricom’s highly applauded M-PESA money transfer service. According to Bob Collymore, Safaricom’s CEO,
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Web Security

Web Security What To Do When Your Site Has Been Hacked

I am writing this from a recent experience. Two days ago, one of my websites was “hacked” by an unknown person. The hacker created a phishing page in the site, targeting clients of a leading European bank. He/she also installed a script that sent thousands of spam messages to get people to that phishing page.
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Internet

Web Security 9 Things Every Beginner Webmaster Must Know About Online Marketing

Note: This post is meant for beginner-level webmasters, more so small business owners who often have to play the webmaster (and several other roles) for their online businesses. If you are already an internet marketing expert and an accomplished web administrator, this post may not be for you. That is, if you have already mastered
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Kenya

google_logo_011 Google Kenya vs Mocality Controversy: Scandal or Tantrums?

You must have heard it by now. Mocality, a leading Kenyan online business directory, has accused Google of scraping its database, and fraudulently soliciting for business from business owners listed in that database. See full details in this blog post by Mocality’s CEO, Stef Magdalinski. As you would expect, there has been a massive reaction
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Search Engines

penguin Lessons from the Panda and The Penguin – Forget About Hat Colors and Engines, Just Do Your Thing

A few months ago, I had an interesting conversation with an unapologetic blackhat SEO. Now, when I initially contacted him, I didn’t know he was “blackhat”. All I knew was that most of his websites seemed to have escaped unscathed from the panda update which had hurt many other sites, mine included. I thus sought
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